“MAKE IT WORK” Mondays: What’s in a name?

Leslie Taylor’s Manic Neon Wasteland.

Where the hell did that mouthful come  from?

I had been reading a lot about branding, and had been interested in starting a blog for the longest time. The thing that always stopped me was the fact that you needed to define your audience. How would you describe yourself? I flip flopped. Was I trying to make a personal website, or create something for a character? Around this time I had read “Show Your Work” by Austin Kleon and he recommends just putting your work out there, because it will attract a support network of like-minded individuals who will give you constructive criticism and feedback. That sounded great. So I made this blog, bought the domain name and everything.

I wanted to find my tribe. My audience then became me. I wanted to attract people who were like me. I started writing posts that shared music I liked with the hopes that other people would like that song too.

“Okay, so, then, self,” I asked myself, “What do you like?”

“Um,” I said, “I like YouTube, and Vines, and memes, and weird things like Noel Fielding’s Luxury Comedy, and Drag Queens…. I like things brightly coloured and fast moving and funny.”

“Fast moving… almost manic, would you say?” I prodded.

“Yes.”

“What’s your current favourite colour?” I knew the answer to this question but I asked anyway. Colour is a huge component to branding after all.

“Chartuse, almost neon green… may it never go out of fashion!” I crossed my fingers and prayed to the gods and goddesses of fast fashion.

“Okay…” Where could I go with this? I wondered. “What do you like to do for fun?” If I wanted to attract people like me, I had to figure out what I liked doing on the internet in my free time.

“I like to spend my time on tumblr looking for manic comedic content, neon and bright coloured artwork and clothing… kinda like wading through an internet wasteland!”

“I have it! The perfect name! Manic Neon Wasteland!”

This of course was a fictionalization of what really happened, but somehow I was able to distill the stuff I like on the internet to those three words. I think they’re quite fitting.

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